What's in Season in July July 11, 2017 BACK TO MARKET BUZZ


At The Original Farmers Market, Los Angeles, we think nothing in the world tastes better than fresh-picked fruits and veggies, especially those that have matured right here under the California sun.

If, like us, you prefer to buy your fruits and veggies when they are the freshest off the farm, here’s an insider’s guide to the best California fruits and veggies available in July.

Not sure what you want? Our produce providers, Farm Fresh ProduceFarm Boy Produce and Greenhouse have specialists that can help you pick out the tastiest, freshest, locally grown products.

Farmers Market Favorites

Berries

California’s warm summer weather is made even sweeter when accompanied by brightly colored berries. And California sure is a berry-loving state. Nearly 90% of the nation’s strawberry crop and 74% of its raspberry yield are grown here. And while Oregon is typically known as the home state for blueberries, California also produces a respectable 10% of the nation’s blueberries.

July, which is National Berry Month, is a perfect time to indulge in these luscious treats that are packed with healthy benefits. Take the strawberry for example. This superfood is chock full of Vitamin C, is high in antioxidants as well as manganese and potassium, and is said to protect your heart, increase (HDL) good cholesterol, and help reduce your risk of cancer and high blood pressure.

Okay, so technically the strawberry isn’t a true berry. Because it wears its seeds on the outside, the only fruit to do so, the strawberry has the dubious distinction of being an “accessory fruit.” Yeah, we’re going to keep calling it a berry.

Interestingly, strawberries also don’t continue to ripen after they are picked, so be sure to find the freshest batch you can—all fruits and veggies are brought in daily to our produce merchants—and don’t hesitate to dive in. If you do plan to store berries in the fridge for a day or two, wait to wash them until you’re ready to eat them, as water can speed up their spoilage.

Special Treat: Mix and match your favorite berry combination in the summer berry crumble recipe from Farm Boy Produce, which can be found in the L.A.s Original Farmers Market Cookbook.

Or, you can up your antioxidant intake by enjoying a fresh-squeezed berry juice at Farm Fresh Produce and Greenhouse. Custom blends are no problem, just let the juicer know how you’d like your beverage prepared.

Watermelon

July, which is also Watermelon Month, is a perfect time for biting into a juicy wedge of watermelon during a lazy summer picnic. California is the third largest producer of watermelons and farmers here harvest 15% of the country's entire crop. 

Although watermelons are more than 90% water—a great way to stay hydrated on a hot summer afternoon—they also carry their share of nutrients including a healthy serving of lycopene, a powerful antioxidant. One cup of watermelon has nearly 150% the lycopene you’d find in a cup of tomatoes.

Both the rind and the seeds also contain healthy benefits and some health experts suggest blending the rind with some lime juice for a healthy treat. Don’t mind munching on the black seeds? That’s great, as you’ll also be consuming a powerful dose of iron, zinc, protein and fiber.

Incidentally, the watermelon wears many hats. While it is considered a melon, it is also technically a berry. But it is also considered a vegetable as it is related to cucumbers, pumpkins and squash.

Special Treat: For a refreshing beverage in the summer heat, Greenhouse Produce offers fresh watermelon juice handy for you to quench your thirst on the go. 

Garlic

While sweet summer fruit are a delicious way to celebrate the lazy days of summer, there’s nothing like adding a little zing to your culinary efforts by pairing almost anything with a rub, press, or squeeze of garlic.

California produces almost 90% of the nation’s yield of this vampire-repelling produce.

If you’re not slaying vampires, garlic is also said to keep away heart disease, cancer, the common cold and the flu. You can also mix crushed garlic with water and give your garden a spray to help keep spiders away.

The benefits of garlic date back to ancient times. Roman soldiers, apparently, were given garlic to make them more courageous in battle while ancient Chinese doctors used garlic in many of their natural healing remedies.

Not sure how to use garlic? You can bake it for a spreadable treat, press it as a flavorful addition to chicken and vegetable stock, or even infuse it in your favorite vodka for a distinctive cocktail.

Special Treat: Garlic fans will want to stop by Pampas Grill to order the signature Brazilian-style garlic beef, which can be accompanied by garlic chicken and a side of garlic rice. 

Seasonal Veggies Harvested in July                    

Artichokes, Asparagus, Beans, Broccoli, Cabbage, Carrots, Cauliflower, Celery, Chile Peppers, Corn, Cucumbers, Garlic, Green Peppers, Lettuce, Mushrooms, Onions, Potatoes, Spinach, Squash, Tomatoes

Seasonal Fruits Harvested in July

Apples, Apricots, Avocado, Cantaloupe, Cherries, Figs, Grapefruit, Grapes, Honeydew, Lemons, Nectarines, Oranges, Peaches, Plums, Raspberries, Strawberries, Watermelon

Read about what’s in season in August in our Market Buzz blog now.